Writer, Namer, Brand Strategist
Self-Employed, 1998-present

I interview stakeholders, develop a brand position, delineate the goals and rhetorical milieu, and then write what needs to be written.

• Johnson&Johnson/Neosporin: Wrote and co-developed future growth vision
• Odopod: Worked with agency to develop brand and create name for client
• Universal McCann: Developed position and copy for relaunch of corporate site
• Organic: Wrote brand position book aimed for mass audience distribution
• VideoEgg: Developed position, tagline, and copy for relaunch of brochureware
• Salt Branding: Created names for a range of clients and products
• Dialhouse: Wrote presentation to explain a Fortune 500 company’s brand semantic usage
• Catalina Marketing: Developed sales materials for world’s largest targeted marketing firm
• Clorox: Created names and brand concepts for proprietary product

10Plums.com LLC, September 2008-February 2009

• Conceived concept, developed architecture, and oversaw production of web 2.0 social utility application

Founder, Chief Product Officer
ArtandCulture.com, August 2006-September 2008

• Conceived and raised seed round for arts based online social network. Conceived all functionality; wrote functional specification documents and wireframes; wrote positioning papers

In-House Writing Coach + Knowledge Sharing Officer
Stone Yamashita Partners, 2003-2005

• Performed audit of everyone's writing; developed specific strategies for each person. Created and wrote the agency's first knowledge sharing tool set

Director of Writing and Research
Progrexion (now Cicero Group), January 2001-2003; 2005-2007

• Created brand strategy, copy, and concepts for diverse client base, including Applied Underwriters (workers' comp bundled with financial services); DIRECTVDSL; Centex Homes; Covad; Lexington Law

Adjunct Professor
UC Berkeley, 2001-2008; San Francisco Art Institute, 2002-2006

• Taught composition, argument, and critical thinking to undergraduates. Taught introductory lecture and upper division electives in critical theory

Manager of User Experience
Answerthink Consulting Group, 2000-2001

• Created site flow, site maps, wire frames, page maps, and functional specifications for clients, including: Catalina Marketing; an educational science site/CD ROM aimed at kids for Dow Chemical; an interactive web site developed around Levi's Re-Engineered Jeans

Managing Editor
ArtandCulture.com, 1998-2000

• Oversaw production from seed idea to full implementation of multiple award-winning web site: Communication Arts Award for Info Design, ID's Silver Medal for Interactive Design, SXSW's Best Online Cultural Experience and Best of Show, Art Director's Award, among others