Professional Overview

I am a strategic writer and strategist who is equally comfortable developing a distinctive brand voice, articulating a vision, writing a white paper, finding the right name for the right thing, or creating some impossibly succinct tagline.

• Extensive experience as senior copy writer and namer—web, print, ads, white papers, decks, speeches
• Extensive experience as brand strategist and for breadth of companies
• Award-winning Information Architect (Comm Arts, ID, ASCI, among others)
• Founder of ArtandCulture.com and 10Plums.com—a social network and social media app, respectively
• PhD in Rhetoric from UC Berkeley